Welcome to the online home of Boston-based communications specialist Victoria Welch.

MARCH 2010
I am excited to be running the Red Sox Foundation and Massachusetts General Hospital Run to Home Base 9K on May 23, ending the run by crossing home plate at Fenway Park.

While I am logging the miles that will have me ready to go by May, I do need your help in order to reach all of my goals for the run. Please read about my run here – and please consider supporting my run by visiting my fundraising page.

What Can I Do For You?
Armed with more than seven years experience writing and editing for print and Web-based publications, I can not only transform information into clear and engaging content for a variety of prospective audiences, but maximize audience accessibility through traditional and Web 2.0 approaches.

  • Journalism: The ability to craft deadline-driven quality content is a skill best acquired right in the newsroom. A former staff writer at the Burlington Free Press, I have covered breaking news, crime, community, feature, arts and sports stories. Whether profiling a butter sculptor or reporting live on MSNBC, I know how to best hone a story so that it reaches its intended audience – and I can do so on deadline.
    The 2006 recipient of the Vermont Press Association’s Rookie of the Year award, I am a graduate of the Saint Michael’s College journalism department, Eugene O’Neill Theater Center’s National Critics Institute (2002 fellow) and NEA Arts Journalism Institute in Theater and Musical Theater (2007 fellow). My byline has also appeared in the Boston Phoenix, Boston Herald, Bostonist.com and the Austin City Limits Music Festival Web site.
  • SEO: Search Engine Optimized Web Content: With so much content available on the World Wide Web, how are you supposed to stand out? SEO. As a Senior Content Manager at Life123.com, I oversaw the assignment, editing and publishing of more than 2,500 pieces of original SEO-driven content – content that not only exceeded our competitors in terms of writing quality, but was also best aligned to achieve high ranking on Google and other search engines. In the simplest of terms, high ranking means more people are going to visit your site and read your content.
  • Social Networking Media: With news stories breaking on Twitter and users from more than 180 countries active on Facebook, social neworking media is crucial to sharing information in the Web 2.0 age. I am highly proficient in Twitter, Facebook, Flickr, LinkedIn, Digg and more.

Otherwise, You Will Find Me…
I live in the greatest sports city in the United States and take advantage of the many opportunities it offers me. A lifelong fan of the Boston Red Sox, I work as a tour guide at Fenway Park on the weekends, entertaining thousands of visitors each year with the history of the ballpark and organization. I am a big hockey fan and spend a great deal of time cheering on the Bruins at the Garden and happily support the New England Patriots. A runner, I completed my first half marathon in October 2009.

Other likes: karaoke, biographies, live music, photography, the color green and coffee. When a Boston coffeeshop finally decides to put a maple latte on its permanent menu (and when John Krasinski shows up on my doorstep), I believe life as I know it just might reach perfection.